If you run a local business in the UK, you’ve probably heard about Google Business Profile. But do you know why it matters so much for local SEO in 2026? Let me explain it in the simplest way possible.
Google Business Profile (formerly known as Google My Business) is like your business card on Google. When someone searches for a service near them, your profile shows up with all your important details. It’s that simple box on the right side of search results showing your address, phone number, photos, and reviews.
Why Your Business Needs Google Business Profile?
Think about how you search for things. You probably type “plumber near me” or “best coffee shop in London” into Google. The businesses that pop up first usually have a well-set-up Google Business Profile. Without one, you’re basically invisible to potential customers.
Local SEO in 2026 is all about helping people find your business when they search locally. Your Google Business Profile is the foundation of this. It tells Google exactly what you do, where you are, and why customers should choose you.
The Real Benefits You'll See
When you set up your profile properly, customers can find your business hours instantly. They can see your location on Google Maps. They can read reviews from other people who’ve used your service. All of this happens before they even visit your website.
Here’s something interesting: businesses with complete profiles get more clicks and calls. Google trusts businesses that fill out all their information. This trust means you show up higher in local search results.
What Makes a Good Google Business Profile?
Your profile needs accurate information. Start with your business name, address, and phone number. Make sure these match what’s on your website exactly. Google checks this stuff carefully.
Add photos of your business, your team, or your products. Real photos work better than stock images. Customers want to see what they’re getting before they visit.
Pick the right business category. If you’re a plumber, don’t just say “home services.” Be specific. The more accurate you are, the better Google understands your business.
Reviews Change Everything
Customer reviews on your Google Business Profile matter more than you think. When someone leaves a review, respond to it. Thank them for good reviews. Address concerns in negative ones politely. This shows you care about customer service.
Reviews also help with your local SEO ranking. Google sees active profiles with recent reviews as more trustworthy. This pushes you higher in search results naturally.
Keep Google Business Profile Updated
Your profile isn’t a “set it and forget it” thing. Update your hours during holidays. Add new photos regularly. Post updates about special offers or new services. Google rewards businesses that stay active.
If you move locations or change your phone number, update it immediately. Wrong information frustrates customers and hurts your ranking.
The Bottom Line: Local SEO in 2026
Your Google Business Profile is free. It takes maybe an hour to set up properly. But that hour could bring you dozens of new customers every month. In competitive areas across the UK, having an optimised profile often means the difference between being found or being forgotten.
Start today. Claim your profile if you haven’t already. Fill out every section completely. Add great photos. Then watch as more local customers start finding you online.
Frequently Asked Questions
How long does it take for my Google Business Profile to appear in search results?
Your profile usually goes live within a few days after verification. However, seeing real results in local SEO takes a bit longer. Most businesses notice increased visibility within two to four weeks. Google needs time to understand your profile and match it with relevant searches. Keep your information complete and accurate to speed this up.
Do I need a physical location to create a Google Business Profile?
Not necessarily. If you run a service-area business (like a plumber or electrician who travels to customers), you can hide your address and show only your service areas. However, Google does require you to verify your business somehow. This might be through a postcard sent to your registered address or a phone call.
What's the difference between Google Business Profile and regular SEO?
Regular SEO helps your website rank for broader searches across the entire internet. Google Business Profile focuses specifically on local SEO, helping nearby customers find you when they search for services in their area. Your profile appears in Google Maps and the local pack (those three businesses shown with maps).
