Getting your videos noticed in local searches isn’t rocket science. But many UK businesses miss simple tricks that could bring them more customers. Let’s fix that.
Video content is huge right now. People search for local services on YouTube and Google every single day. If you’re not showing up in those searches, you’re losing business to competitors who are.
Let’s dive into our 5 best local video SEO tips for UK businesses:
1. Use Location Keywords in Your Video Title and Description
This one’s straightforward. Put your city or area name right in your video title. Don’t hide it at the end.
Instead of “How to Fix a Leaky Tap,” try “How to Fix a Leaky Tap – Hertfordshire Plumber Tips.” See the difference? Google knows where you serve.
Your description matters too. Mention your location naturally in the first two sentences. Talk about the areas you cover. Keep it real and conversational.
Local SEO for local businesses starts with being clear about where you are. Search engines aren’t mind readers.
2. Optimise Your YouTube Channel for Local Searches
Your channel needs local signals everywhere. Add your city to your channel name if possible. Fill out the “About” section with location details.
Link to your Google Business Profile. This tells YouTube and Google that you’re a real local business. It builds trust.
3. Create Content About Local Topics and Events
Make videos about things happening in your area. Local festivals, community news, or area-specific problems people face.
A Bedford bakery could film “Best Spots for Picnics in Bedford.” A Cambridge gym might create “Fitness Tips for Cambridge Students.” You get the idea.
Video marketing strategies work best when they connect with your community. People search for local content all the time. Give them what they want.
4. Add Accurate Subtitles and Transcripts
Subtitles aren’t just for accessibility. They’re pure gold for video SEO tactics.
Search engines read your subtitles. They scan transcripts. Every word becomes searchable content. More keywords mean more chances to appear in searches.
YouTube’s auto-captions are rubbish half the time. Upload your own accurate subtitles. Mention your location naturally while speaking in the video.
Transcripts go in your video description. They tell search engines exactly what your video covers. Don’t skip this step.
5. Build Local Backlinks to Your Videos
Share your videos on local directories and community websites. Local blogs, business networks, and area forums all count.
When other local sites link to your videos, search engines notice. They see you’re part of the community. Your rankings improve.
Partner with other local businesses. Feature each other’s content. Cross-promotion builds authority for everyone involved.
Local SEO expert services often focus on this because it works. Building real connections with your community pays off online, too.
Local Video SEO Tips: Frequently Asked Questions
How long does it take for video SEO to show results?
You might see some movement within two to four weeks. But real traction usually takes two to three months. Consistency matters more than perfection. Keep posting quality videos with proper optimisation, and results will come.
Do I need expensive equipment to start with video SEO?
Not at all. Your smartphone works perfectly fine for starting. Good lighting and clear audio matter more than fancy cameras. Many successful local businesses film on basic equipment and still rank well.
Should I focus on YouTube or other video platforms for local SEO?
YouTube is your best bet for local search visibility. It’s owned by Google, so videos rank incredibly well in search results. However, don’t ignore shorter content for platforms like Instagram or TikTok. Start with YouTube for serious SEO benefits. Then repurpose content for other platforms.
