Dominate Local Search: The 10 Game Changing Local SEO Tools You Need

Elevate your local SEO game with the top 10 tools for superior rankings. Take control of local search and draw in more customers with these essential tools.

Local SEO plays a crucial role in digital marketing, helping businesses establish a strong online presence while creating a friendly, accessible environment for customers. To achieve these goals, local SEO tools become invaluable allies, enhancing your online visibility and fostering meaningful connections with your desired audience. These tools cover a wide range of tasks, from monitoring rankings and gaining insights into competitors to crafting SEO-friendly keywords, assessing performance, and encouraging customer engagement. 

By using these tools, businesses can supercharge their local SEO efforts, ultimately resulting in better customer attraction and retention.  

In this article, we look into the top 10 local SEO tools that can elevate your online presence and draw more customers to your doorstep.  

Whether you’re a small business owner or a seasoned marketing pro, these tools will not only keep you competitive but also help you engage your target audience with warmth and efficiency 

What Is Local SEO? 

Local SEO is a specialised form of search engine optimisation that enhances a business’s visibility in local search results. It focuses on optimising a website and online presence to attract local customers who are searching for products or services in a specific geographical area. Key strategies include keyword optimisation, Google Business Profile optimisation, managing online reviews, ensuring consistent business information, and creating localised content.  

Local SEO helps businesses appear in local search listings and maps when users search for relevant services or products nearby, making it crucial for attracting local customers and increasing online or physical store traffic. 

How Does Local SEO Help Your Business? 

For businesses operating in specific regions or small towns and cities, understanding the best local SEO tools is crucial. These tools enable you to compete effectively with similar businesses and connect with local customers, akin to how local directories used to function before the internet era. 

Recent statistics underscore the significance of local SEO. 88% of consumers trust online reviews as much as personal recommendations, and half of local mobile searches seek business information like a local address.  

Meanwhile 18% of local mobile searches lead to a sale within a day, while half of consumers who conduct a local search on their smartphone visit a store the same day, with a similar percentage for those using a computer or tablet. These insights emphasise the essential role of local SEO services and a robust online presence for attracting and retaining customers. 

10 Best Local SEO Tools in 2023 

These 10 fantastic local SEO tools will help you appear on search results pages and boost your visibility. They’ll position your business as an appealing choice for those looking for services like yours, showcase your offerings, and make it effortless for people to reach out to you. 

Choose the tools that match your current level of visibility, address your specific needs, and align with your preferences 

Local SEO Checklist 

Local SEO Checklist is an excellent resource, especially for those new to SEO. Think of it as your comprehensive guide to local SEO strategy, covering all the essential tactics to make sure your business gets discovered by local customers searching for services like yours. 

Here’s why you should consider using this popular local SEO tool: 

  • User-Friendly: The website breaks down the entire SEO process into easy-to-follow steps. After completing one aspect, you can smoothly move on to the next. 
  • Simplified Citation Submission: Local citations, like business listings, are crucial for improving local rankings, but obtaining them can be time-consuming. The Local SEO Checklist offers a convenient paid citation service to ensure your business appears on various online directories. 
  • Free Download: You can download the checklist for free, giving you a handy offline reference. 

Moz Local 

Moz Local stands out as one of the top choices for local SEO tools, trusted by numerous businesses and professional marketing agencies alike. This tool empowers you to enhance your online presence and maintain accurate business listings. With Moz Local, managing location data and updating your business profile in real-time becomes a breeze. 

Here are some additional benefits: 

  • Automated Listing Management: Moz takes care of disseminating your information to the search engines and directories that your target audience frequently uses. 
  • Analytics: The software provides essential key performance indicators (KPIs) like profile completeness, an online presence score, and a Visibility Index, helping you track your progress. 
  • Review Management: Moz Local simplifies the task of monitoring, reading, and responding to reviews across various search engines and websites. All of this can be done from a single, convenient dashboard. 

 Grid My Business 

If you’ve already set up a Google Business Profile to ensure your business information is easily accessible to both current and potential customers, Grid My Business is a fantastic companion tool to consider. 

It’s specifically designed to work seamlessly with Google My Business, allowing you to compare your ranking with the current top 20 results on a specific Search Engine Results Page (SERP). Just set the parameters for your grid, and you’re ready to roll. 

With this tool, you can effortlessly keep an eye on your competitors’ rankings and get a quick overview of your own performance. Plus, Grid My Business offers the convenience of conducting bulk queries, saving you time and effort. You can even pre-schedule different types of scans, taking the guesswork out of maintaining a consistent online presence 

 Growthbar (Chrome Extension) 

Growthbar is a cost-effective local SEO tool available as both a standalone web app and a Chrome extension. This tool is handy for tracking a website’s top-performing keywords, making it a valuable asset for competitor analysis and local keyword research. 

Growthbar also provides insights into a website’s domain authority, enabling you to stay informed about your competitors’ authority levels. You can also utilize the rank tracker to monitor which domains are ranking for specific keywords or frequently appearing in particular search queries. 


Uberall specialises in assisting top-tier enterprise-level brands in optimizing their local business listings at every level. 

With a client roster that includes industry giants like Google and Apple, Uberall is well-equipped to handle and even create mega-brands. Among its array of services, Uberall can: 

Streamline the management of your Google Business Profile, keeping it dynamic and up to date. 

Ensure all your local listings are not only claimed but also optimised for peak performance and search engine visibility. 

Identify and eliminate incorrect or problematic listings, ensuring your business’s online presence is consistent and accurate. 

Optimise your business data to proactively monitor for errors and prevent them whenever possible. 

Additionally, Uberall provides tools that facilitate enhancing visibility to nearby potential customers, driving customer loyalty, and more 


Yext is a versatile data management tool designed to streamline the organization of your business’s location-related information across multiple directories. It empowers you to integrate natural language search capabilities into your website and apps, a particularly valuable asset for the growing trend of voice search queries. 

This comprehensive digital platform offers a range of impressive features, including: 

  • Landing Page Creation: Easily create landing pages optimized for SEO and conversion, allowing you to provide precise answers to customer queries. 
  • Location Listings Management: Boost your business’s visibility with listings on approximately 200 search engines, maps, directories, and other platforms. 
  • AI Site Search: Yext’s dynamic AI tool helps you identify what works best on your website, pinpointing areas where customers convert and where improvements are needed. 


Serpstat is another comprehensive local SEO tool that empowers you to conduct competitor analysis, keyword research, backlink checks, clustering, and daily rank tracking. With Serpstat, you can uncover the keywords driving traffic to your website and identify factors affecting your search visibility negatively. 

Serpstat delivers a range of benefits, like: 

  • Metric Comparison: Analyse up to 100,000 keywords or listed domains and compare their essential local metrics to gain valuable insights. 
  • Local Content Management: Automate the creation of unique content to attract local customers effectively. 
  • Review Management: Stay on top of reviews, assess your average review rate, and prioritise responses to urgent reviews, ensuring a positive online reputation.


LocalClarity is an excellent choice for multi-location businesses seeking robust SEO and reputation management software. It simplifies the management of all locations, customers, and feedback in one organised platform. 

Customisable dashboards allow business owners to assess reviews and reputation by region, making it easy to track your brand’s performance. 

You can also view customer engagement with your online content at a glance. 

LocalClarity is scalable, with plans starting at $10 per location and customized enterprise options for larger companies. 


Ahrefs is a versatile SEO software suite designed to boost Google rankings. It’s user-friendly, fast, and offers essential tools for local SEO, including rank tracking and content analysis. 

Ahrefs excels in competitive analysis and provides: 

  • Website audits: It crawls your pages, highlighting technical SEO issues hindering your local content’s ranking in search engines. 
  • Keyword difficulty analysis: It estimates keyword difficulty on a scale of 0-100, helping you choose the right keywords to target. 
  • Link power recovery: Ahrefs’ broken link feature identifies and filters broken links to your website, allowing you to reclaim them and regain lost link power. 

 Answer the Public 

Answer The Public is a keyword tool that presents search questions and autocomplete suggestions in a visual search cloud format. It offers insights into what customers are searching for and the local keywords you should incorporate to capture their attention. 

This tool is especially beneficial for content creation: 

  • Location-based: Discover how people search based on their location, helping you tailor your content to local audiences. 
  • The 5 Ws: Identify the types of questions people ask about specific topics, covering who, what, why, when, and where. 
  • Content optimisation: Use Answer The Public for generating topic ideas, identifying local content opportunities, and enhancing existing web pages to target the “people also ask” featured snippet on Google. 


H2- Need Local SEO Experts? SEO Local Business has got your back  

At SEO Local Business, our team is made up of passionate SEO and digital marketing experts who absolutely love everything about digital marketing, especially local SEO.  

We’re not just experts; we’re enthusiasts who are always eager to share our knowledge and help your business succeed in the world of local search marketing. 

So, don’t hesitate to reach out to us today! Let’s have a friendly chat about your online presence, areas where we can make improvements, and how our local SEO solutions can boost your visibility in local searches. We’re here to support your business get found online!  

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