When marketers and businesses decide they want to build their websites, they are often told that calls-to-action (CTA) is the best way to convince their target audience to engage with their content.
A powerful CTA makes people act. Be it making a purchase, subscribing, booking, or participating in any other activity aligned with the business’s objectives.
Writing effective CTAs, however, is not always a straightforward task.
On one hand, the aim is for the CTA to stand out, yet it shouldn’t come across as overly salesy or desperate. On the other hand, there’s a delicate balance in using words that encourage visitors to buy, register, or sign up without sounding repetitive.
To help you out, we’ve compiled a collection of our preferred call-to-action examples and summarised the best practices for writing one.
What is a call to action?
A call-to-action is a concise phrase that urges your audience to take a specific action on your website, landing page, email, or advertisement. These can be in the form of clickable texts, images, or buttons that guide users toward the desired next step. However, call-to-actions can also be plain text with no link.
Using effective CTAs is crucial for any business’s growth, significantly influencing the success of your marketing strategies, particularly in conversions, sales, and lead capture efforts.
Tips for writing a call-to-action
Before going into call-to-action examples, let’s first look at what makes a strong CTA:
- Use action words: Instil a sense of urgency by employing action words in your content. Common examples include buy, add to cart, order, shop, try, get started, sign up, subscribe, download, learn more, swipe up, continue, and see more.
- Write in the first-person: Grasp and retain readers’ attention by adopting a first-person writing style, compelling them to respond.
- Keep it short and simple: Exercise discretion in the number of words used in your CTA and the quantity of CTAs on a web page or ad. Concise text allows your message to stand out amid less crucial information.
- Know your audience’s needs: Anticipate your audience’s “lead temperature” and readiness to influence their decision. Tailor your CTAs to their specific needs, whether it’s a prompt to “Buy now” or an invitation to “Download” more information.
- Make CTAs easy to find: Enhance user experience and potentially boost conversions by employing contrasting colours, sizes, and strategic design for your CTA buttons. Additionally, our website templates and landing page templates feature built-in customisable CTA buttons strategically placed for optimal attention, with contrasting colours that stand out against the background.
How to create a clickable CTA button
CTA buttons play a big role in guiding users to do what we want them to do and hitting your marketing goals. When CTA buttons work well, they can boost how many people actually do what we want.
Here’s how to make the most out of CTA buttons:
- Keep the Text Clear and Exciting: Use short, action-packed words that clearly say what we want people to do.
- Make Them Stand Out: Use colours that catch the eye, pick the right size, and put them where people are sure to notice and click on them.
- Put Them in the Right Spots: Stick CTA buttons in places where people are likely to see them and click.
- Phone-Friendly Buttons: Make sure CTA buttons work well on phones—make them the right size and easy to tap.
- Try Out Different Versions: Keep trying out different CTA designs, where you put them, and what they say. Testing helps us figure out what works best based on how people react.
25 Call to Action Phrase Examples That Generate Clicks
For Generating Sales
When it comes to boosting sales, the right call-to-action can be a game-changer. It’s not just about prompting action; it’s about doing it in a way that grabs your audience’s attention and entices them to make a purchase. Check out these impactful examples of CTAs tailored to elevate your sales and guide potential customers towards that crucial final click.
- “Shop now and enjoy a 20% discount on your first purchase!”
- “Upgrade to premium and unlock exclusive deals today!”
- “Buy one, get one free—limited time only.”
- “Don’t miss out—the sale ends tomorrow.”
- “Get your hands on the latest fashion trends – shop now!”
By using these phrases, you’re not only telling customers to shop; you’re inviting them to experience the value and exclusivity that you offer.
For Encouraging Sign-Ups
Building a devoted customer base starts with fostering relationships, and what better way to do that than by inviting them to join your community? These call-to-action phrases are crafted to inspire sign-ups, providing potential customers with a compelling reason to stay engaged and informed.
- “Join our newsletter and receive a 10% discount on your next order.”
- “Subscribe for updates and never miss a deal.”
- “Sign up for early access to our new product releases.”
- “Unlock member-only perks by becoming a subscriber.”
- “Join our loyalty program for rewards and special offers.”
With these sign-up CTAs, you’re inviting individuals to become part of your community while offering them tangible benefits (e.g., exclusive discounts, early access, or member-only perks). This not only prompts immediate action but lays the foundation for long-term customer loyalty.
Offering Free Trials
Granting potential customers, a taste of what your small business has to offer is a powerful way to win them over. These CTAs are designed to entice them to try your product or service without the commitment of a purchase.
- “Try our premium features free for 7 days—no credit card required.”
- “Experience our software with a 30-day free trial.”
- “Start your free trial now and discover the benefits.”
- “Get hands-on experience—start your free trial today.”
- “Test drive our product for free and see the difference.”
Offering a free trial is not just about showcasing your product; it’s about giving customers a chance to experience its benefits firsthand. These CTAs emphasize the value they’ll gain and the ease with which they can get started, creating an irresistible opportunity.
Encouraging Social Media Engagement
Maintaining a connection with your audience on social media is a crucial aspect of any small business’s online presence. These call-to-action phrases are crafted to encourage social media engagement, inviting your audience to be part of a community where they can receive updates, insights, and exclusive content.
- “Follow us on Facebook for daily updates and contests.”
- “Join our Twitter community for industry insights.”
- “Connect with us on LinkedIn for networking opportunities.”
- “Don’t miss our live stream—follow us on Twitch.”
- “Subscribe to our YouTube channel for informative videos.”
By inviting your audience to engage with your business on social media, you’re creating a direct channel for communication and connection. These CTAs prompt action in a way that invites your audience to be part of something bigger, whether it’s participating in discussions, accessing exclusive content, or staying updated with the latest news.
Urgency-Based CTAs
Creating a sense of urgency is a potent tactic to prompt immediate action from your audience. These call-to-action phrases promote urgency that encourages your customers to act promptly. From limited time offers to decreasing stock, these CTAs tap into the fear of missing out and drive potential customers toward a decision.
- “Act fast! Limited stock available—order now!”
- “Only a few hours left to seize this deal.”
- “Time is running out—secure your spot today!”
- “Grab your discount before it disappears—click now!”
- “This offer won’t last—shop now!”
Using phrases that highlight time constraints or limited availability encourages your audience to act swiftly, boosting conversion rates and creating a dynamic and engaging experience for potential customers.
Remember, the trick is to tailor your CTAs to your goals, audience, and the situation you’re in.
